CREATE A BRAND THEY WILL REMEMBER
Create a Brand They Will Remember.
Your Brand = Your Reputation
Your brand is everything you stand for... your brand is your reputation. Let's not make things more complicated then they are, the world we live in is already complicated enough, I just want to make this as simple as can be for you to understand.
"Your brand is what people are saying about your company when you aren’t in the room".1
So think real hard as to how you want your clients, prospects and your industry at large to see you and your business. It has a greater impact then you may think.
I'm pretty sure you know this by now, a reputation is extremely important both in your personal life and in business, it is how the world sees you and judges you and it can propel you to the top or it can destroy you. Yes we all know judging is bad and we should not judge a book by it's cover but we do. End of story. A brand properly created and maintained will bring you closer to your end result....loyal customers and so much more.
This article will give you a basic overview of what's a brand and the benefit of creating a brand they will remember.
So What's branding anyway?u
Here’s what great branding can achieve:
- Attract targeted customer more easily
- Attract business partners
- Command higher fees
- Attract top talents
- Sets you apart from the competition
- Set standards for your company daily activities and performances.
So what is branding, really?
Whether you’re starting from scratch or have been in business for some time, take a closer look at how you project your values and advantages in your marketing programs. Your brand needs to offer more than just the products you sell. You need to offer emotional fulfillment that aligns with customers’ values and how they see themselves in today’s world. Your brand identity is not just your logo, colors, or the imagery you use in your ads, on your website, and more. It’s not the dialogue you create on your social media pages. It’s the emotions you create consciously and subconsciously, through your experiences, and it’s the reputation you have for the good you do in the world and the promises you keep. It’s about the story you tell and the stories you inspire others to tell about your products, service, and impact in the world.
- excerpt from Sticky Branding by